For producers and labels

Guides for producers and labels

Practical steps for getting your music played and finding out who plays it, whether or not you use Who Played.

• Guide · 6 minHow to know if a DJ played your trackDJs rarely tell you. Here is where plays actually show up, how to check them yourself, and how to be sure it really is your track.
• Guide · 6 minHow to track DJ support for unreleased promosBefore release your track has no catalogue entry and shows as “ID” in tracklists. This is how to follow its support anyway, from the send to the first gigs.
• Guide · 6 minHow to find videos of DJs playing your music on InstagramMost club clips aren't posted by the DJ. Here is the order to search Instagram in, what to listen for in phone audio, and how to share a clip fairly.
• Guide · 6 minHow to find out which DJs played your track at a festivalFestival footage is everywhere and nowhere: streams, crowd clips, stage hosts, aftermovies. Where to look, in which order, and on which days.
• Guide · 6 minHow to get your music to DJs (and get it played)Most promos never reach the right inbox. The routes DJs actually take music from, how to find a real contact, and the manners that get you opened next time.
• Guide · 6 minHow to build a DJ promo list (which DJs to send your track to)A good promo list is short, current and built on what DJs play now. How to choose by sound and size, spot who plays unreleased music, and keep it fresh.
• Guide · 6 minWhat to send DJs with your promo (and how to follow up)A promo that is easy to play gets played. What to put in the package, a message you can copy, the right timing and one polite follow-up.
• Guide · 6 minUnreleased tracks in DJ sets: “ID – ID” explained, and how to protect a promo from leaksWhy unreleased tracks show up as “ID – ID”, why DJs keep some secret, the habits that stop a promo leaking, and what to do if it leaks anyway.
• Guide · 6 minWhat to do when a big DJ plays your trackA big play is worth using well. Confirm it, thank the DJ, credit whoever filmed it, and turn it into your next pitch and your next send.
• Guide · 6 minHow to prove DJ support to a label“Big DJs are playing it” only helps if a label can check it. What counts as evidence, how to rank it, and how to present it on one page.
• Guide · 6 minPromo campaigns: how to measure who actually played your trackA download is not a play and “will support” is not support. The few numbers that tell you whether a campaign worked, and how to collect them.
• Guide · 6 minHow record labels track DJ support across their rosterFor small labels: one sheet for the whole roster, what to check after each weekend, what to tell your artists, and a report at the end of each campaign.
• Guide · 6 minUsing DJ support in a release campaign (for labels and artists)DJ support is the most convincing thing a club release has. When to announce it, what to make, how to quote fairly, and a recap for press and stores.
• Guide · 6 minDo you get royalties when a DJ plays your track in a club?Sometimes, and it depends on the country. How money from club and festival plays reaches writers, why it often doesn't, and what you can do about it.